Link to: Industry Wrap-Ups / Articles / Resources UPDATE: May 1, 2005 Major Product Changes by Weathervane Windows Right at the start of the 2005 building season, Weathervane Windows LLC announced two significant changes to the company’s product lines. First, the roll-out of the newly designed VX Patio Door system, answers the demand from Weathervane customers for a sliding patio door to complement the company’s window lines. Weathervane’s old door system was becoming outdated and did not quite measure up to the rest of Weathervane’s products in terms of appearance, options, and overall value. The second change is the conversion of most of Weathervane’s insulated glass units (IGU’s) to Super Spacer. Super Spacer is a high-performance, non-metallic spacer used to divide the panes of a double-pane IGU. The non-metallic feature means better insulating value (lower U-factors) in all of Weathervane’s window and door products. Both of these changes are consistent with Weathervane’s stated philosophy of providing the best possible value to its customers. UPDATE: March 1, 2004 Weathervane Windows Relocates to 100,000 Sq. Ft. Remodeled Facility in Kent. Six months after acquiring the company, the new owners and management of Weathervane Windows LLC have moved operations to a newly remodeled facility at 7911 S. 188th Street in Kent. With 90,000 sq. ft. of production area and 10,000 sq. ft. of office space, the company now has the room to accommodate significant growth over the next several years. Additional plans call for completion of a new product showroom sometime in 2005. New Image for Weathervane Windows LLC New management’s strategy for restructuring Weathervane included creating a new brand image. The former Weathervane Window Company was known in the Seattle area for its bright yellow and black label with the silhouette of a rooster. Alas, the out-of-date “chicken” logo is gone. With the help of Robin Walker and Jeff Smith of Smith/Walker Design, Weathervane developed a bold new color scheme and logo featuring a highly recognizable capital “W” bordered by blue and white. The new colors and logo is already appearing on the company’s product displays, literature, and truck fleet. From the November 21, 2003 print edition The manufacture of building supplies continues to look like a strong investment opportunity to many. At a time when many regional manufacturers are being gutted by competition from China, local suppliers of doors and windows are finding that the strong home-construction market is giving them a competitive edge. For instance, Marlin Clausner, 61, ended up as CEO and investor at the newly restructured Weathervane Window LLC after he thought he was leaving the building materials industry to look for new investment opportunities. Clausner and a group of investors in August purchased the Weathervane Window Co. of Kirkland, with plans to expand the company and move it to Kent. Weathervane builds vinyl windows and doors, selling primarily to contractors. While the company has to compete against nearby industry Goliaths, including Milgard Manufacturing Inc., Clausner believes his newly organized company can stay competitive with some unique products and with a focus on service. "It's going to take us two or three years to build this thing out to its initial potential, and we'll have fun doing it." said Clausne. |
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